INTEGRATED MARKETING CAMPAIGN

PBS KIDS:
Curiosity Starts Here.

PROJECT TYPE

Student Marketing Campaign

BRAND STUDY

PBS KIDS

ROLE

Campaign Concept & Design

TOOLS

Adobe Illustrator

THE IDEA

“Curiosity Starts Here” celebrates the way children learn through exploration, creativity and play. The campaign brings that message to life through colourful educational illustrations and a consistent visual style across print, social media and merchandise.

THE CHALLENGE

The goal was to create one recognizable campaign that could work across several formats: a full-page magazine advertisement, social media posts and carousel slides, an Instagram story, and a spot-colour T-shirt. Each piece needed to suit its platform while still feeling like part of the same campaign.

SKILLS & TECHNIQUES

Designed in Adobe Illustrator, the campaign demonstrates visual identity development, layout and composition, typography, colour use, and illustration. I adapted the campaign artwork for different sizes and placements while keeping the headline, tagline, and overall visual direction consistent.

WHAT I LEARNED

This project gave me practice building a campaign system rather than designing each piece on its own. I learned to adapt a visual concept to different formats and requirements, including print specifications, social media dimensions, and spot-colour merchandise.

PROJECT NOTE This was an independent student project created for an academic assignment, using PBS KIDS as the selected brand. It was not commissioned, sponsored, endorsed, or created in partnership with PBS KIDS.